About

I'm Sonya, owner and head creative at Ostara: Sleep, Lounge & Resort wear. I've been working in the design field (in brand design & illustration) for over 10 years between corporate and freelance jobs, I even had my own streetwear label for a while. Life is an adventure and the thing that has always guided me through all these roles is my passion and love for designing prints and bright patterns.

Ostara was born in 2017 after plenty of lattes, daydreaming and scribbles. At the time I was seeing my now-husband, Leonard and was struggling to find something I could wear at his house (there are only so many oversized t-shirts and leggings a girl can wear!).... I wanted to look cute without looking childish and feel sexy while still being a little modest. I soon realised there was a gap in the market: sleepwear that could be stylish, sexy and functional for the bedroom and beyond. I was looking for something that worked as much at home in my down time as it did to pop on a pair of jeans and wear down to the local cafe for (another) latte.

Once I hit my 'aha' moment I set about creating the vision for Ostara. Three things have guided me in how I want my customers to feel in my collections:
1) Playful & Fun (original prints with a fashion lens and absolutely no sight of Mickey Mouse or his friends ;)-)
2) Luxurious (you deserve to feel good in what you wear, whether you're heading out or staying in)
3) Sexy (but you'd still be ok answering the front door in!) Each collection is lovingly dreamed up and designed by me. My inspiration comes greatly from nature, water and my experiences & emotions. From my family moving from the UK to Australia as a toddler, I always loved travel, the ocean, animals and exploring new places. For me, fashion and wearing prints is a huge form of expression.

Another motivator for me starting Ostara is that it gives me the opportunity to give back. We will be announcing soon a new initiative soon with the launch of the new collection - I don't believe you need to be a millionaire to make a difference.

I'm just starting out on this adventure so I appreciate all the feedback I get from my customers. I'm also inspired by seeing how others style my collections - I would love to for you to share over on Instagram or just send me an email/DM. Love and sweet dreams, Sonya