Ostara was born in 2017 after plenty of lattes, daydreaming and scribbles. At the time I was seeing my now-husband, Leonard and was struggling to find something I could wear at his house (there are only so many oversized t-shirts and leggings a girl can wear!).... I wanted to look cute without looking childish and feel sexy while still being a little modest. I soon realised there was a gap in the market: sleepwear that could be stylish, sexy and functional for the bedroom and beyond. I was looking for something that worked as much at home in my down time as it did to pop on a pair of jeans and wear down to the local cafe for (another) latte.
Once I hit my 'aha' moment I set about creating the vision for Ostara. Three things have guided me in how I want my customers to feel in my collections:
Another motivator for me starting Ostara is that it gives me the opportunity to give back. We will be announcing soon a new initiative soon with the launch of the new collection - I don't believe you need to be a millionaire to make a difference.
I'm just starting out on this adventure so I appreciate all the feedback I get from my customers. I'm also inspired by seeing how others style my collections - I would love to for you to share over on Instagram or just send me an email/DM. Love and sweet dreams, Sonya